Google Bard is a Large Language Model based on the AI LaMDA (Language Model for Dialogue Applications). Similar to ChatGPT, you can communicate with the chatbot via dialogue. This gives you access to complex information and different facts.
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In July 2021, Google launched the Link Spam Update to combat link spam by penalizing websites with manipulative backlinks while rewarding those with high-quality, organic links, emphasizing the importance of authentic content and relationships for better search engine visibility.