Source: Techday, February 2023
Creating content can be exciting. You get to study your audience, produce content that will meet their needs, sell your product(s) and boost your brand. However, as thrilling as content creation is, it’s a lot of work and becomes draining with time. The rigor of producing fresh content frequently soon wears out any marketing team.
This is where you need to work smart and not just hard. Repurposing your content is smart work. A single piece of content can serve many purposes if well packaged. Doing this helps you save time and effort while increasing your efficiency. Here, we discuss how to repurpose your content and the benefits you stand to gain.