A 301 redirect is a method of redirecting visitors and search engines from an old URL to a new URL. A 301 redirect is a permanent redirect and is used when a page has been permanently replaced on a new URL or when a page has been moved. Using a 301 redirect ensures that visitors are automatically redirected to the new URL and that search engines index and display the new URL in their search results. A 301 redirect can help improve the new URL’s ranking by transferring the old URL’s link juice and authority to the new URL.
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