A 301 redirect is a method of redirecting visitors and search engines from an old URL to a new URL. A 301 redirect is a permanent redirect and is used when a page has been permanently replaced on a new URL or when a page has been moved. Using a 301 redirect ensures that visitors are automatically redirected to the new URL and that search engines index and display the new URL in their search results. A 301 redirect can help improve the new URL’s ranking by transferring the old URL’s link juice and authority to the new URL.
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In June and July 2021, Google introduced a significant Core Update aimed at fine-tuning its search algorithm and delivering more relevant, authoritative, and useful search results, prompting website owners and SEO professionals to monitor fluctuations in search rankings while emphasizing user experience, quality content, E-A-T, and page experience metrics to adapt to the evolving search landscape.