Google refers to core updates as algorithm updates that make fundamental changes to the way the search engine sorts its search results.
The core update took two weeks to complete. However, the update seems to have less impact than the previous core update. If pages are still strongly affected by the Core Update, Google advises to check technical factors such as headlines and also the correctness and timeliness of the respective content.
Google’s core updates are designed to enhance the relevance, quality, and user experience of search results. These updates reflect the search engine’s ongoing efforts to align with evolving user expectations and combat manipulative SEO tactics. Core updates typically involve adjustments to various ranking factors, leading to fluctuations in search engine rankings for many websites.
While the specific details of the update’s algorithmic changes remain undisclosed, website owners and SEO professionals noticed considerable shifts in rankings and organic traffic during this period.
- Implications and Factors to consider:
a. User Intent and Content Relevance: The update emphasized the importance of understanding and fulfilling user intent. Websites with well-crafted, relevant, and comprehensive content aligned with user expectations saw positive impacts on their rankings. It became crucial to create content that truly addresses user needs and provides value.
b. Expertise, Authority, and Trustworthiness (E-A-T): Google has been increasingly focusing on E-A-T as a ranking factor. Websites that demonstrate expertise, showcase authoritativeness, and establish trustworthiness in their respective niches were more likely to experience positive impacts from the updates.
c. User Experience and Technical Optimization: The update also placed greater emphasis on user experience factors. Websites that offer excellent page load speed, mobile responsiveness, and intuitive navigation tend to be favored in search rankings. Technical optimization, including structured data implementation and ensuring crawlability, became essential for maintaining or improving rankings.
- Adapting to the Core Update:
a. Monitoring and Analysis: Regular monitoring of rankings, organic traffic, and user engagement metrics is crucial during and after a core update. Identifying patterns and understanding the impact on specific pages or sections of a website can help prioritize optimization efforts.
b. Content Evaluation and Improvement: Conduct a comprehensive content audit, focusing on relevance, comprehensiveness, and alignment with user intent. Updating and improving existing content, removing thin or low-quality pages, and addressing content gaps can enhance a website’s performance post-update.
c. Technical Optimization: Pay attention to technical aspects such as site speed, mobile-friendliness, and structured data implementation. Conduct thorough website audits to ensure proper indexing and crawlability.
d. E-A-T and Authority Building: Strengthen your website’s expertise, authority, and trustworthiness signals by showcasing credentials, obtaining backlinks from reputable sources, and actively engaging with your target audience through authoritative content and thought leadership.
Wikis and dictionaries loses ranking. Also Sides which offer Print cotent like abvertisment loses ranking. It also affect german speaking sides.
Sides with high quality Video content tend to have higher rankings.